While on the one hand our daily life is becoming more and more technological, on the other hand the demand for handcrafted goods is increasing more and more, tailor-made products for the end customer that reflect in all respects his desires. Craftsmanship allows us to possess an object that fits us perfectly because it was created specifically for us and on us, so it is not surprising this return, for some years now, to manual works, those where the ability and experience of the individual are determinants.
The industrial product, created in large quantities and bought everywhere, is giving way to the one-of-a-kind custom-made product that represents both its creator and the individual for whom it is intended.
But the fateful question is this: can we speak of a trend reversal compared to the past or is it better to speak of an advantageous coexistence between technology and craftsmanship?
More and more often we hear about the “Digital Renaissance” in reference to the technological innovations that are creeping into the industrial world, improving it and simplifying it in the daily management of work. However, any computer device that is introduced will never replace human ingenuity and ability, skills that cannot be standardized but which are greatly facilitated if helped by a machine that intervenes in all those practices that do not require creativity.
One of our latest products, for example, a derivation reduced to 45°, was created ad hoc for a customer by skilled hands but with the help of technology, which has standardized only those processes that did not require the creative act. Welcome technology therefore, but also welcome back craftsmanship, one of the most beautiful and typical aspects of our being Italian.
If you too need a customized and dedicated solution, do not hesitate to contact us!
